Work experience

Archiproducts · Edilportale December 2010 – September 2026

Archiproducts and Edilportale form one of Europe’s leading digital ecosystems for architecture, design and construction: millions of users, thousands of companies and an international platform that combines editorial content, product catalogues and digital services for professionals in the sector.

  • Frontend Developer & UX Optimization December 2010 – May 2020Built the first mobile experience for the company’s products, introduced responsive frameworks and created visual composers for HTML newsletters, editorial content and dynamic ad banners. Ran UX work through focus groups, user tests and A/B experiments on interface elements.
  • Technical SEO & Competitors Analysis May 2020 – April 2023Ran technical audits covering on-page elements, performance and load times, as well as how search engines crawl, index and serve pages. Built semantic analysis tools based on embeddings and cosine similarity to assess how relevant our content was compared with the main competitors.
  • Digital Analytics, AI & Web Tracking May 2023 – September 2026Designed the measurement infrastructure with Google Tag Manager, GA4 and advertising platforms, defined the KPIs and built management dashboards for analysing digital performance. Used Python to connect to platform APIs, process data with text analysis techniques and create interactive visualisations that make results easier to read. Enriched text content with LLMs, prompt engineering and API integration, generating short descriptions, introductory copy and metadata from structured data.
  • Technical Leadership & Knowledge Sharing
    Mentoring and knowledge transfer within the teams: onboarding new colleagues, sharing development methods and encouraging best practices.
YOOX — Actionscript Developer December 2009 – November 2010

YOOX was one of the first Italian e-commerce companies for fashion and luxury, and the technology partner of many international brands.

  • Developed web interfaces and interactive applications from graphic concepts.
  • Contributed to digital projects for luxury brands including Valentino, Armani and Moschino.
Foto E20 — Photographer and Team Manager May 2004 – September 2006

Foto E20 provides photography services for international tourist resorts, working with operators such as Alpitour, Francorosso and Ventaclub in Italy and abroad.

  • Produced photo shoots in high-end tourist settings, with particular care for image quality and client relations.
  • Coordinated the team day to day and managed technical and logistical support, contributing to sales targets and efficient operations.

Education

Degree in Communication Sciences 2001 – 2004 · University of Bari (Italy)
  • A degree focused on the languages of communication, digital media and the analysis of communication processes.
Bachelor Degree in Multimedia Design 2006 – 2008 · Copenhagen Business Academy (Denmark)
  • An international programme in UX, interaction design and digital communication, taught in a multicultural setting and geared towards designing digital products.

Other activities

KilometroZero — Writer and Web Manager March 2020 – Present

KilometroZero is a free local periodical, in print and online, covering current affairs, culture and community life in Palo del Colle.

  • Writing articles and conducting interviews on topics of local interest.
  • Managing the publication’s website: publishing, optimisation and support for its online presence.
  • Built an agentic chatbot that can query the publication’s historical archiveNew
Scacco del Colle APS — Founder and Coordinator May 2025 – Present

A non-profit community association that promotes chess and organises cultural activities in the local area.

  • Managing the association’s entire digital presence.
  • Organising events and coordinating volunteers.